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“Cherry On Top” Creamery is a fictitious ice creamery. The scope of this branding project included the creation of a brand identity and realization of a brand style guide for a fictitious company that was to be placed in competition with relevant local companies in the same market niche. The brand guide created for “Cherry On Top” creamery includes aspects of the company’s brand identity such as its brand statement, core values, messaging, and personality. The brand guide also explores the brand’s identity from a design standpoint with attention to its logo design and usage, color palettes, and typography. Moreover, the brand guide demonstrates applications of the company’s branding and design direction in instances of point of sale product packaging, advertisements, social media and website design.